Saturday, February 9, 2008

Ruminations on OR

OR is all about big change. I like the show for that reason. It's refreshing to see an industry that is heavy on innovation rather than subtle changes to existing technology. It's also a good time and good place to see industry friends. So, what were the most exciting and/or memorable things about OR this year? There were certainly a few for Verde. Approaching the top of the list was our press conference in which eVent Fabrics® and REI announced their collaboration for REI Gear and Apparel, the house brand. Also memorable was Osprey receiving an REI Vendor Partner of the Year award during the show. Speaking of awards, Rab too was the recipient of one, and that was Backpacker's Editors' Choice for their Latok Alpine jacket. Lastly, was probably Michael Franti.

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