Friday, December 12, 2008

Buff Sponsors Team Red Zone Kids Cycling

Buff® Headwear is excited to announce the annual sponsorship of the kid’s cycling team from Kentucky, Red Zone Cycling Club and Team, starting December 12, 2008 to kick off the National Cyclocross Championships. Buff® will be providing custom Red Zone Cycling UV Buff® head and neckwear to all team members and coaches.

Monday, December 1, 2008

Urban Highlights the Most Indispensable Items a Cyclist Can Have

In November, highlights Buff Headwear. Click to read the article here.

Monday, November 24, 2008

Metolius & Sierra Designs Are Finalists in the Gearzy Awards

Who makes the best climbing gear? Who makes the best tents and sleeping bags? Vote for Metolius and Sierra Designs at

Voting starts today!!!

Wednesday, November 19, 2008

Buff in The North Face Ad Campaign

Buff doing its job-- keeping in the heat, wicking sweat and looking beautiful on The North Face athlete, Hilaree Oneil, on her way up Gasherbrum II in the Karakoram Range.

Thursday, November 6, 2008 launches new apparel line featuring eVent fabrics

Michael Hodgeson over at SNEWS just ran a great piece on's new line of branded outerwear using eVent™ fabrics. The line launched HERE in late October and has been seeing great results so far.

You can read the full article on SNEWS if you are a subscriber.

Friday, October 31, 2008

Buff Renews Annual Endorsement with Captain Rick Murphy

Buff® Headwear, known for their innovative, versatile and multifunctional headwear, announces the proud, annual endorsement of legendary saltwater angler, Captain Rick Murphy, starting November 1, 2008.

Tuesday, October 28, 2008

Buff® Sponsors Save Wild Steelhead Festival

Buff® Headwear, known for their innovative, versatile and multifunctional headwear, will be providing custom Save Wild Steelhead UV Buff® head and neckwear to the Save Wild Steelhead Festival on November 5, 2008 at the Emerson Cultural Center in Bozeman, Montana. Additionally, Buff® is slated as a hosting sponsor with proceeds benefiting Trout Unlimited and the Wild Steelhead Coalition non-profit organizations.

Monday, October 27, 2008

Sierra Designs Convert 2 Wins Alpinist Mountain Standards Award

Just before suspending operations in mid-October, the Alpinist magazine editors took the time to award the Sierra Designs Convert 2 tent with their final, prestigious Mountain Standards award.

Friday, October 17, 2008

MTBR Highlights Ellsworth Interbike Booth

MTBR highlights Ellsworth 2008 Interbike Booth and bikes. Check it out here.

Tuesday, October 7, 2008

Verde PR & Terrasoles Announce Partnership

Verde PR and Terrasoles® a new brand of hybrid footwear that offers a stylish mix of comfort and functionality, announce a strategic partnership effective today. To see the press release click here.

Tuesday, September 30, 2008

La Sportiva Celebrates Fall Climbing Season at Rocktoberfest

With the fall foliage emerging and temperatures dipping, Fall climbing season has finally emerged in the Southeast. To celebrate, La Sportiva, the Italian performance mountain footwear brand, is stepping up their partnership with the Red River Gorge Climbers Coalition (RRGCC) as a sponsor of Rocktoberfest.

Wednesday, September 17, 2008

Buff-Sponsored Off Shore Fishing Team, Team Get Lit, Takes the Miami Swordfish Tournament

Buff Headwear proud to announce that Team Get Lit placed first place in the Miami Swordfish Tournament, taking second place overall in the Florida Swordfish Series in 2008. Check out the Team Get Lit website here.

Julbo Eyewear Partners with Vermont-Based Ecopixel for Environmentally-Friendly Website Hosting

Julbo, designer and manufacturer of action sports eyewear known for their state-of-the-art lens technology, is proud to announce that their company website and email accounts are now hosted on Ecopixel’s Eco-Positive Hosting™ energy-efficient servers that are 110-percent carbon offset through reforestation projects.

Thursday, September 11, 2008

La Sportiva 2008 Mountain Cup Concludes with One Amazing Race in Vail

The La Sportiva Mountain Cup Grande Finale race was held in Vail, Colorado, one of the capitals of mountain running in North America. La Sportiva®, the Italian Mountain Running® footwear brand, is pleased to congratulate the winners of the 2008 La Sportiva Mountain Cup. In the men’s category, Shiloh Mielke took home $5,000 for winning the series while his sister Meadow Tarves took home the $5,000 women’s grand prize. In the master’s category, Simon Gutierrez and Lisa Goldsmith took top honors in the men’s and women’s divisions, respectively.

Thursday, September 4, 2008

La Sportiva Crosslite Wins Runner's World Best Buy Award

La Sportiva is proud to announce that the testers and editors of Runner’s World magazine have honored the La Sportiva Crosslite with the prestigious 2008 Best Buy award.

Friday, August 22, 2008

Buff Showcased in 2008 Miami Raft Invitational

Buff took part in the 2008 Miami Raft Invitational.

Wednesday, August 20, 2008

Tuesday, August 19, 2008

La Sportiva Increases Social Media Presence with LIVE

La Sportiva N.A. is launching a new social media web community today called LIVE. This new portal combines all of La Sportiva’s new media and social media and highlights grassroots efforts in the climbing, hiking and Mountain Running® communities into one user-friendly webpage.

Check it out at here.

Friday, August 8, 2008

Verde PR and Spring PR Announce Formal International Affiliation

Aug. 8 2008 - Verde PR & Consulting, based in Durango, Colo. and Spring PR, based in Wiltshire, UK, have forged a business relationship that will allow both agencies to increase services on an international scale. Moving forward, the two agencies will collaborate on international public relations outreach efforts on behalf of their clients.

Thursday, July 31, 2008

GoPro Headlines the Stand Strong Again Benefit Bash at Outdoor Retailer Summer Market 2008

GoPro will be the headlining sponsor for the Second Annual Stand Strong Again Benefit with 35 of their new Wide Helmet HERO cameras and loads of unreal GoPro footage. The bash will take place Friday night, August 8 at the hottest club in Salt Lake City, Crazy Eights, at the Hotel Elevate.

The Stand Strong Again Foundation was created in 2005 by a group of professional extreme athletes who had some of their best friends fall victim to spinal cord injuries.

“GoPro is fired up to support the Stand Strong Again Foundation. Stand Strong Again is dedicated to lifting up our fallen HEROs and helping them achieve new levels of success and happiness in their lives. It means a lot to us that we were invited to be a headline sponsor of their fundraiser and we’re excited to put our mighty little HERO cameras to work to raise some money for this positive organization,” says Nicholas Woodman, founder of GoPro.

Visit the Stand Strong Again website here.

La Sportiva Joins Grassroots Outdoor Alliance

La Sportiva North America is pleased to announce their 2009 vendor partnership with the Grassroots Outdoor Alliance , a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience.

The decision to join Grassroots Outdoor Alliance is part of La Sportiva’s holistic approach to corporate social responsibility (CSR). Part of La Sportiva’s mission is to ensure the success and well being of all of its stakeholders, from employees to retailers to the end customer. This meshes perfectly with the Grassroots Outdoor Alliance’s stated goal: to help retail members succeed, as well as their local economies and communities.


July 28- Filson, a leading outfitter for hunting, fishing and outdoor enthusiasts, has committed $25,000 to The Conservation Alliance Legacy Fund, which the company will raise through proceeds from its annual "Seconds Sale," held at the company's Seattle distribution center. With
Filson's gift, The Conservation Alliance has raised nearly $2.7 million in contributions and commitments. That total includes $800,000 raised after the campaign was announced at the January Outdoor Retailer Winter Market.

Wednesday, July 30, 2008

La Sportiva Announces new FC Series

The La Sportiva R&D team has been hard at work this year. After researching the market and analyzing trends, the team has developed a new line of shoes that acknowledges the latest needs in the hiking and backpacking categories. The result is the FC Series, a groundbreaking new footwear line that combines the athletic feel and fit of a Mountain Running® shoe with the stability and support of a hiking boot. You can view the new line on the website here.

Monday, July 28, 2008

Hot Chillys Partners With the SuperSherpas

For most mere mortals, reaching the top of Mt. Everest once is an honored accomplishment. For Apa Sherpa, take that once and add 17. On May 22, 2008, Apa Sherpa summited Mt. Everest for a world-record 18 times. And just like walking the red carpet, the burning question was: what did he choose to wear? That'd be Hot Chillys Micro-Elite Chamois.

Apa and Lhapka Sherpa, are the SuperSherpas. Lhapka not only holds the world-record Everest ascent time, but he shattered the old one in a super-human effort. The SuperSherpas are world-renowned, elite athletes and Hot Chillys is proud to sponsor them. 

In the SuperSherpas, Hot Chillys recognizes top-tier mountaineers and genuine humanitarians. One of the primary missions of the Sherpas is to support the education of the children of Nepal. Whether they are climbing or giving back to their community, the SuperSherpas capture the true Hot Chillys spirit!

GoPro Lands Another Cover Shot in MXP Magazine in Canada!!!

Friday, July 25, 2008

I will...

The Outdoor Foundation "I Will" campaign is set up to help support healthier children, healthier communities and healthier businesses. It's simple: sign the pledge and become part of the solution to take a child outdoors. Your signature is your promise to take at least two kids outside to experience any outdoor activity over the course of the next year. Sign up to become apart of the "I will" pledge here.

Thursday, July 24, 2008

The Conservation Alliance Funds Gets A Boost

On July 14th, The Conservation Alliance legacy fund, got a boost from Black Diamond Equipment, LTD. Black Diamond committed $50,000 to the legacy fund. For more information on The Conservation Alliance Legacy Fund, click here.

Wednesday, July 23, 2008

La Sportiva Partners with Green Living Project™

La Sportiva is partnering with Green Living Project™, media production and marketing company that showcases sustainable initiatives around the globe. Green Living Project™ is documenting current examples of sustainability or ‘green living’ around the world. Green Living Project is currently traveling through Africa to pre-selected locations to take HD video, photographs, video podcasts, and stories of projects that illustrate the benefits of green living for all socio-economic classes.

Laura Fryer, La Sportiva’s marketing manager said, “This relationship is completely in-line with our goals as a company. We established a corporate social responsibility platform that addressed workers rights, environmental impact, and philanthropy. It is only natural that part of our marketing efforts go towards sponsoring socially and environmentally responsible expeditions like Green Living Project.”

Sunday, July 20, 2008

Rocky Mountain National Park

So, at the end of June, the Verde team took a crew of journalists out to Rocky Mountain National Park to do some backpacking and summit a couple of peaks. We had a blast. Sierra Designs and La Sportiva joined us for the two day trip and Osprey, Light My Fire, and Jetboil provided some gear for us.

Here are the pics:

Monday, July 14, 2008

Newly Released Business Book “Tuned In” Identifies GoPro as Model Company Deeply Connected to Consumer Values

The newly released book “Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs,” co-authored by David Meerman Scott, Phil Myers and Craig Stull, cites GoPro as well as, Ford, GE, Zipcar and Apple, as example resonators to their specific markets. GoPro is a company that entices buyers by creating an incredible experience that people want to buy.
"Anyone can use Tuned In to replicate the model for success. It works for well-known companies like Ford, Apple and GE, as well as those not-so-famous companies like Gopro and Zipcar..."

Friday, July 11, 2008

The Gear Junkie, Stephen Regenold Ditches the Bottle

July 8- Stephen Regenold of The Gear Junkie, spills his expertise on the fact that bottles are rarely used in the outdoors anymore. For all on-the-move outdoor activities, bladder systems are the more efficient way to go. Stephen reviews three bladders that will keep you hydrated for any crazy adventure in the outdoors. See the review here.

Thursday, July 10, 2008

Did You Know There's a Place in England Where Gasoline Flows Like Wine?

Believe it or not...this is Prince Charles' Aston Martin that runs purely off surplus wine (better be organic)!
As the fair Prince's income skyrockets astronomically, his carbon footprint shrinks. He promises to reduce his greenhouse gas emissions by 25-percent from 2007-2012 and has already succeeded in cutting his carbon footprint by 18-percent.
Along with the Aston Martin, his Jags, Audis and Land Rovers run on biodiesel.
In addition, he has installed wood chip stoves in all of his estates and is an organic farmer.
The royal highness takes being eco-friendly to a whole new level!

GoPro Featured on FOX Business Live

All thanks to the newly released book “Tuned In: Uncover the Extraordinary Opportunities that Lead to Business Breakthroughs,” co-authored by David Meerman Scott, Phil Myers and Craig Stull, that cites GoPro as well as, Ford, GE, Zipcar and Apple, as example resonators to their specific markets.
GoPro has solved the classic surfer predicament to be able to shoot film and stills while still getting some fun rides in.

Wednesday, July 2, 2008

Conservation Alliance To Launch Conservation Community and Social Networking Site

At ORSM 2008, the Conservation Alliance is launching an incredible new initiative, called ConservationNEXT, which will allow individuals to get involved in the Conservation Alliance and help support their efforts.

The new social networking website will go live the first day of the show, August 8th, and will provide a forum for outdoor industry individuals to engage with Conservation Alliance grantees and increase their involvement in Conservation Alliance initiatives.

For those individuals who have wanted to get involved with the organization but didn't quite know how, now there is a way to inspire and be inspired. ConservationNEXT allows anyone to contribute and participate.

To officially launch the site, ConservationNEXT will host a Booth Crawl at the OR show on Saturday, August 9. Roving happy hour revelers will meet at Osprey at 4 PM to pick up mugs and t-shirts, and share a conservation resolution. They will move to CamelBak and Patagonia at 4:30 PM, to Teva at 5 PM, and roll into The North Face at 5:30 PM. Each booth will host a different Conservation Alliance grantee, which will ask participants to take action at the booth to help their cause.

Check out more about the Conservation Alliance on their website.

Monday, June 30, 2008

Ellsworth in Action at Primal Quest

Ellsworth was the bike of choice for many Primal Quest adventure racers!
Including Team Merrell/Zanfel that came in 2nd place. Congratulations to Robyn Benincasa (riding a Project Pink Truth), Travis Macy (also on a Truth), John Jacoby and Aaron Price!!

Primal Quest Adventure Racing Expedition Shot with GoPro Helmet HERO

GoPro donated cameras to over 80-plus teams that competed in Primal Quest. Now check out the footage here from Team Werewolves.

Thursday, June 26, 2008

GoPro and Josh Hill Shot on Cover of Moto X Magazine

GoPro was featured in its first-ever cover shot on the July issue of MOTO X Magazine Denmark with GoPro-sponsored, Yamaha rider, Josh Hill. GoPro is honored to have won global recognition in the motocross world with its new Motorsports HERO.
Check out the full press release here.

Wednesday, June 25, 2008

Osprey Takes Greenness to Another Level for Colorado's Bike to Work Day

On this beautiful, summery day in Colorado, thousands of people are riding their bikes to and from work to celebrate Colorado Bike to Work Day!!
Osprey Packs, Inc., based out of Cortez, Colorado, is sponsoring a catered breakfast with special prize giveaways for all of their employees that participate. They are encouraging 100% participation! To read more click here.

Tuesday, June 24, 2008

Jamie Slone Takes Round Three, Mid Ohio of the Ford Racing Mustang Challenge with GoPro/Molecule Mustang

Jamie Slone of the Slone Racing #6 GoPro/Molecule Ford Mustang FR500S stole the show with his first Pro Race win in round three of the Ford Racing Challenge for the Miller Cup in Mid Ohio on June 21.

Slone has bounced right back after taking fourth in round two of the Ford Racing Challenge in Toronto, Canada because of having to replace an engine during the race. Nevertheless, Slone started the inaugural, round one race off well with a second place finish in Atlanta. With four more races to go, Slone carries a solid ranking towards winning the Miller Cup.
Check out the Miller Cup Website here.

Thursday, June 19, 2008

Julbo Welcomes Stable of New Climbers to Athlete Roster

Officials from Julbo, Inc. are proud to announce the signing of world-class alpinists, including: Althea Rogers (pictured left), Colin Haley (pictured right), Freddie Wilkinson, Ben Gilmore, Kevin Mahoney, Johnny Copp, Micah Dash, Heidi Wirtz and Emily Stifler to its athlete roster.

“Julbo is happy to be working with such a young and talented crew of athletes who are currently testing the boundaries of what’s possible in the
mountains,” said Nick Yardley, Julbo’s U.S. president. “Above all, they are a great people whose company we enjoy. We are psyched that these athletes are looking at the world through Julbo glasses.”

The Gear Junkie praises Jetboil's new Helios cooking system

Stephen Regenold speculates that the new Helios cooking system from Jetboil might just be the "little jet engine of your dreams." To read his full review, check out The Gear Junkie website.

Lin Alder Democrat For County Comissioner

Lin Alder is running for County Commissioner of Washington County in beautiful Utah. Lin's focus is on alternative energy and reducing our dependence on foreign oil. Good luck to you Lin!! The Verde crew is behind you 100%!!
View Lin Alder's website here.

Wednesday, June 18, 2008's The Goat Digs BELA Sardines

As sardines become a hot topic because of the salmon fishing industry woes outlined by the NY Times, The Goat,'s blog, takes note of these little fishies and how they are a perfect fit for backcountry adventures. Check out the post on The Goat.

66˚North Sponsors Successful Ascent of Hvannadalshnukur

Damn! This looks cool.

One hundred thirty hikers started the day and 128 reached the summit. 

After seeing these pictures, I'm a believer. How cool for a company, like 66˚North, to take a group of normal people (not sponsored, elite athletes) to a stunningly beautiful place and offer the opportunity to achieve something truly impressive! One of the primary goals of this hike was to raise awareness of global glacial melt. What better way to get people involved than to show them what we should be fighting for?Kudos 66!

For more information and more photos, click here.