Monday, January 28, 2008

OR Winter Market Highlight Wrap-Up

Outdoor Retailer Winter 2008, for five days, saturated the City of Salt Lake with excitement for the outdoors, and lined the streets with industry folks in a few-blocks radius of the trade hall. In general, the show was a big success with no shortage of surprises and great events. Certainly ranking high was a visit by the "Naked Cowboy" to the Mion booth, which was partially powered by bike. Although he didn't do much pedaling, he did a great job posing for cameras.

Other noteworthy events included GoPro's candid, yet always popular, daily camera giveaway. Nicholas Woodman, along with the rest of the GoPro crew, drew colossal crowds hoping for a Helment Hero and captivated them with speeches and free beer. "Are you fired up?!", and "GoPro, GoPro, GoPro" resounded across the halls of the Salt Palace each day at 3:00.

And we can't overlook Osprey's ReSource Jeopardy, which was a big hit thanks to pro-
gameshow hosts Timmy "Trabeck" O'Niel and Allison Gannet. Free beer and pint glasses to punctual participants also enticed show-goers. Still, many came to support conservation groups with a 20-dollar donation that also provided them with a brand-new Osprey ReSource bag.

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