Tuesday, January 8, 2008

Miōn Footwear Unveils Outdoor Retailer's First Human-Powered Booth at Winter Market 2008

Always exploring innovative ways to minimize its impact on the environment, Miōn Footwear announces it will utilize human power to generate the electricity needed for part of its trade show booth at Outdoor Retailer Winter Market 2008, beginning Jan. 23 in Salt Lake City, Utah. Miōn is doing this via pedal-powered electricity generators provided by Windstream Power.

Miōn is inviting members of the media as well as visitors and exhibitors at the show to join its employees to help power the 20’ x 20’ booth.

“With some help, we will generate over 3,000 watts of electricity per day,” said Miōn General Manager Erik Burbank. “In addition to having a lot of fun, we think this project will expose people to a new and unique view of energy and its use.”

To participate, come to the Miōn booth, #32224. Everyone is welcome. Anyone who rides the bikes for a minimum of five minutes will be eligible to enter a daily prize drawing that will include a Riot whitewater kayak, two roundtrip airline tickets to anywhere in the continental U.S., GoPro’s new Helmet HERO helmet camera, Osprey ReSource courier bags, Julbo sunglasses, and other great raffle prizes. The prize drawing will be held in conjunction with a “hydration session” at the Miōn booth beginning at 5 p.m. the first three days of the show (Wednesday, Jan. 23, Thursday, Jan. 24 and Friday, Jan. 25).

All riders will experience the new Arantix mountain bikes from Delta 7 Sports of Payson, Utah. Arantix is the most advanced composite mountain bike frame in the world. The innovative new frame is manufactured using patented IsoTruss® technology. Visit www.delta7sports.com to learn more.

For additional information on Miōn, please visit www.mionfootwear.com.

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