Tuesday, September 4, 2007

GoPro cited as case study in viral marketing

GoPro is cited as a case study in viral marketing on the blog Web Ink Now.

I encourage you all to click on the link below and read the entire post; however, many of you are busy so I will provide you with the CliffsNotes version:

The author, an avid surfer, identifies GoPro as following the easy 1-2-3 steps of marketing:

1) Find a problem to solve
2) Build a product that solves it
3) Encourage your customers to tell your story


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