La Sportiva Joins Grassroots Outdoor Alliance

La Sportiva North America is pleased to announce their 2009 vendor partnership with the Grassroots Outdoor Alliance , a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience.

The decision to join Grassroots Outdoor Alliance is part of La Sportiva’s holistic approach to corporate social responsibility (CSR). Part of La Sportiva’s mission is to ensure the success and well being of all of its stakeholders, from employees to retailers to the end customer. This meshes perfectly with the Grassroots Outdoor Alliance’s stated goal: to help retail members succeed, as well as their local economies and communities.