Friday, April 11, 2008

Outdoor Industry Foundation Repositions for the Future

Outdoor Industry Foundation, a non-profit organization dedicated to increasing participation in active outdoor sports, is executing a repositioning effort that will change the way it supports and organizes programs going forward. As part of this effort, the organization will change its name to The Outdoor Foundation. In addition, The Outdoor Foundation contracted us, Verde PR & Consulting, as their communications agency of record, effective April 1, 2008.

Through the repositioning effort, The Outdoor Foundation will maintain its support for Teens Outside and it will evaluate additional programs to ensure that the organization is supporting the most effective platforms to increase youth participation in outdoor activities. The Outdoor Foundation hired Verde PR & Consulting to help facilitate transparent and consistent communications during these efforts. Read the full story on Outdoor Industry's website.

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