GoPro cited as case study in viral marketing

GoPro is cited as a case study in viral marketing on the blog Web Ink Now.

I encourage you all to click on the link below and read the entire post; however, many of you are busy so I will provide you with the CliffsNotes version:

The author, an avid surfer, identifies GoPro as following the easy 1-2-3 steps of marketing:

1) Find a problem to solve
2) Build a product that solves it
3) Encourage your customers to tell your story

http://www.webinknow.com/2007/09/marketing-1-2-3.html