Friday, August 22, 2008

Buff Showcased in 2008 Miami Raft Invitational


Buff took part in the 2008 Miami Raft Invitational.

Wednesday, August 20, 2008

Tuesday, August 19, 2008

La Sportiva Increases Social Media Presence with LIVE


La Sportiva N.A. is launching a new social media web community today called LIVE. This new portal combines all of La Sportiva’s new media and social media and highlights grassroots efforts in the climbing, hiking and Mountain Running® communities into one user-friendly webpage.

Check it out at here.

Friday, August 8, 2008

Verde PR and Spring PR Announce Formal International Affiliation

Aug. 8 2008 - Verde PR & Consulting, based in Durango, Colo. and Spring PR, based in Wiltshire, UK, have forged a business relationship that will allow both agencies to increase services on an international scale. Moving forward, the two agencies will collaborate on international public relations outreach efforts on behalf of their clients.

Thursday, July 31, 2008

GoPro Headlines the Stand Strong Again Benefit Bash at Outdoor Retailer Summer Market 2008

GoPro will be the headlining sponsor for the Second Annual Stand Strong Again Benefit with 35 of their new Wide Helmet HERO cameras and loads of unreal GoPro footage. The bash will take place Friday night, August 8 at the hottest club in Salt Lake City, Crazy Eights, at the Hotel Elevate.

The Stand Strong Again Foundation was created in 2005 by a group of professional extreme athletes who had some of their best friends fall victim to spinal cord injuries.

“GoPro is fired up to support the Stand Strong Again Foundation. Stand Strong Again is dedicated to lifting up our fallen HEROs and helping them achieve new levels of success and happiness in their lives. It means a lot to us that we were invited to be a headline sponsor of their fundraiser and we’re excited to put our mighty little HERO cameras to work to raise some money for this positive organization,” says Nicholas Woodman, founder of GoPro.

Visit the Stand Strong Again website here.

La Sportiva Joins Grassroots Outdoor Alliance

La Sportiva North America is pleased to announce their 2009 vendor partnership with the Grassroots Outdoor Alliance , a group of independent outdoor shops dedicated to the sustainability of the specialty outdoor channel and the quality of the outdoor enthusiast’s experience.

The decision to join Grassroots Outdoor Alliance is part of La Sportiva’s holistic approach to corporate social responsibility (CSR). Part of La Sportiva’s mission is to ensure the success and well being of all of its stakeholders, from employees to retailers to the end customer. This meshes perfectly with the Grassroots Outdoor Alliance’s stated goal: to help retail members succeed, as well as their local economies and communities.