Krakauer Sports His Sportiva's for New Movie

The October Issue of NGA ran an article detailing the making of the movie-version of Jon Krakauer's book, Into the Wild. His on-set sneaks-of-choice were a pair of beat-up La Sportiva Exum Ridges clearly visible in the first photograph of him and director Sean Penn. Flip through the following pages and there is a photo of the pair scaling the Yanert Glacier in Alaska apparently during some filming. The jury is still out, but it looks like Penn is wearing some Trango S Evo GTX's and possibly the Trango Alp GTX on Krakauer. While I am still convinced they are La Sportiva's, a definitive answer may require a well-developed, trained eye that can recognize the subtleties and nuances of all the La Sportiva styles.
*I am not sure if posting the images constitutes actual copyright infringement, but I think the scan job is bad enough so that no-one would care.

Move Over Che, There's a New Revolution in Town

Industrial Revolution, manufacturer of all things cool in the world of camping and outdoor gadgets, joins Verde PR. They make practical items and whimsical items that incorporate strong emphasis on design and innovation. They are a perfect fit to Verde’s family of activity-based clients.

Industrial Revolution is right on board with our sustainability-based mission. Every product in the Industrial Revolution quiver is designed to be durable, re-usable and ecologically sensitive. This month also marks the beginning of a formal partnership for Industrial Revolution with Leave No Trace. Check out the line at www.industrialrev.com.

Thanks to Osprey, 8 is the new 16

Used to be that kids dreamed of turning 16 - that great age when you got a license and maybe an old beater car to call your own. But now there is a new rite of passage that will have kids longing to turn 8 - their first Osprey backpack. For spring '08 Osprey is introducing a new youth line called the Sprint Series. The three packs, Ace, Jib and Imp, continue Osprey's proud legacy of deluxe custom fit packs with all the great features Osprey is known for. With about five inches of movement in the harness, these packs will provide years of use - even if your kids grow faster than weeds. Which they will. And a screened outlining of the Leave No Trace principles in every pack will ensure they don't grow up to be the kind of backpackers you wish would just stay home.

A Marathon Mom's Pre-Race Prep

Marathons are, relatively speaking, an insanely serious endeavor. Preparing to competitively run 26.2 miles requires an absurd amount of training and meticulous nutrition to ensure that your body doesn't mutiny against you at any point.

On her Runner'sWorld.com blog, Dimity has revealed that, for a marathon mom, prepping for a race isn't just about mental preparedness and centering your chi; It's about color coordination. Her latest blog post lists four available outfit options for the race, complete with pros and cons for each relating to fit, function, and style. She is encouraging blog users to cast a vote via commenting below for the one they think is best. So far, the polls seem to suggest that fashion ranks highest when deciding how to vote. Gu pockets, practicality and functionality are also priorities in the minds of voters but, let's face it, being ready for a race is all about looking fabulous when you cruise up to the start line. Cast your vote on Dimity's blog.

GoPro video contest on Cardomain.com

Cardomain.com has announced a video contest through the month of October. Each day this month, Cardomain.com will select one video each day as its daily favorite. In addition to featuring the winning video on the blog, Cardomain.com also will send the winner a Digital HERO 3.

All of this helps generate buzz for the launch of GoPro's new Motorsports HERO, which will debut at the SEMA Show in Vegas at the end of the month.

Verde's Newby

Verde PR welcomes our newest Account Manager Brook Sutton!

After fifteen years of following the snow, Brook happily joins the Verde team in Durango as of October 2007.

Raised in the booming metropolis of Big Bear Lake, California, her love of the mountains and the ocean (two scant hours away) defined her future.

Enrollment in universities was decided by a complex formula including the following factors: distance to nearest ski area divided by access to the greatest number of public beaches, quantity and lengths of single track, number of caffeine distribution sites, and – of course – academic excellence. She used her math skills to find Verde as well, but that is a secret formula, now proprietary to Verde.

Brook brings fifteen years experience in the ski industry from a career of teaching skiing in California, Colorado and Europe. When not on snow, she spends her free time rafting the great desert rivers of the West, setting blisteringly slow times on her road bike, running (more precisely – jogging), and surfing (more precisely – shakily popping up on a ten foot soft board in two foot of foam outwash while envisioning herself killin’ it on T’eahupoo).

"Representing Verde and its family of remarkable clients presents a unique opportunity," Brook noted. "I look forward to supporting clients and products I believe in, work with industries I love, and liaise with the vast spectrum of media and communicators I deeply admire."

Sorry this post did not go up as scheduled yesterday, but I was busy looking up "liaise."

KCO

GoPro announces customer service hire

Justin Wilkenfeld joins GoPro as Director of Customer Satisfaction and Online Outreach.

Justin will help further establish GoPro not only as a leader in digital camera technology for sports and outdoors, but also as a leader in consumer satisfaction and communication.

GoPro takes great effort to stay in touch with consumers directly to ensure great service while also keeping its finger on the pulse of what consumers want.

“Our growth over the past year—expanding into more markets with a broader line—has created more opportunities than ever before for us to engage the consumer in dialogue," said GoPro Founder and CEO Nicholas Woodman. "We’ve grown to the point where creating a department dedicated to increasing our dialogue with consumers is essential. Justin’s background in high-level customer service program management makes him a perfect fit, and we’re fired up to have him expand this new division of GoPro.”


Justin comes to GoPro from the demanding financial world of TD Ameritrade Institutional. Justin worked for over seven years at TD Ameritrade Institutional, most recently managing an elite relationship effort that handled TD Ameritrades high profile advisors and top key accounts.

A world-traveled surfer and life long outdoor sports enthusiast, Justin brings to GoPro not only his experience with high level customer service management, but also his passion for the outdoors. This picture of Justin was taken recently on a trip to Indonesia. And if you look very closely, you can see that he's wearing his Digital HERO 3!