Ellsworth in Action at Primal Quest

Ellsworth was the bike of choice for many Primal Quest adventure racers!
Including Team Merrell/Zanfel that came in 2nd place. Congratulations to Robyn Benincasa (riding a Project Pink Truth), Travis Macy (also on a Truth), John Jacoby and Aaron Price!!

Primal Quest Adventure Racing Expedition Shot with GoPro Helmet HERO

GoPro donated cameras to over 80-plus teams that competed in Primal Quest. Now check out the footage here from Team Werewolves.

GoPro and Josh Hill Shot on Cover of Moto X Magazine

GoPro was featured in its first-ever cover shot on the July issue of MOTO X Magazine Denmark with GoPro-sponsored, Yamaha rider, Josh Hill. GoPro is honored to have won global recognition in the motocross world with its new Motorsports HERO.
Check out the full press release here.

Osprey Takes Greenness to Another Level for Colorado's Bike to Work Day

On this beautiful, summery day in Colorado, thousands of people are riding their bikes to and from work to celebrate Colorado Bike to Work Day!!
Osprey Packs, Inc., based out of Cortez, Colorado, is sponsoring a catered breakfast with special prize giveaways for all of their employees that participate. They are encouraging 100% participation! To read more click here.

Jamie Slone Takes Round Three, Mid Ohio of the Ford Racing Mustang Challenge with GoPro/Molecule Mustang

Jamie Slone of the Slone Racing #6 GoPro/Molecule Ford Mustang FR500S stole the show with his first Pro Race win in round three of the Ford Racing Challenge for the Miller Cup in Mid Ohio on June 21.

Slone has bounced right back after taking fourth in round two of the Ford Racing Challenge in Toronto, Canada because of having to replace an engine during the race. Nevertheless, Slone started the inaugural, round one race off well with a second place finish in Atlanta. With four more races to go, Slone carries a solid ranking towards winning the Miller Cup.
Check out the Miller Cup Website here.

Julbo Welcomes Stable of New Climbers to Athlete Roster

Officials from Julbo, Inc. are proud to announce the signing of world-class alpinists, including: Althea Rogers (pictured left), Colin Haley (pictured right), Freddie Wilkinson, Ben Gilmore, Kevin Mahoney, Johnny Copp, Micah Dash, Heidi Wirtz and Emily Stifler to its athlete roster.

“Julbo is happy to be working with such a young and talented crew of athletes who are currently testing the boundaries of what’s possible in the
mountains,” said Nick Yardley, Julbo’s U.S. president. “Above all, they are a great people whose company we enjoy. We are psyched that these athletes are looking at the world through Julbo glasses.”

The Gear Junkie praises Jetboil's new Helios cooking system

Stephen Regenold speculates that the new Helios cooking system from Jetboil might just be the "little jet engine of your dreams." To read his full review, check out The Gear Junkie website.

Lin Alder Democrat For County Comissioner

Lin Alder is running for County Commissioner of Washington County in beautiful Utah. Lin's focus is on alternative energy and reducing our dependence on foreign oil. Good luck to you Lin!! The Verde crew is behind you 100%!!
View Lin Alder's website here.

Backcountry.com's The Goat Digs BELA Sardines

As sardines become a hot topic because of the salmon fishing industry woes outlined by the NY Times, The Goat, Backcountry.com's blog, takes note of these little fishies and how they are a perfect fit for backcountry adventures. Check out the post on The Goat.

66˚North Sponsors Successful Ascent of Hvannadalshnukur

Damn! This looks cool.

One hundred thirty hikers started the day and 128 reached the summit. 

After seeing these pictures, I'm a believer. How cool for a company, like 66˚North, to take a group of normal people (not sponsored, elite athletes) to a stunningly beautiful place and offer the opportunity to achieve something truly impressive! One of the primary goals of this hike was to raise awareness of global glacial melt. What better way to get people involved than to show them what we should be fighting for?Kudos 66!

For more information and more photos, click here.

Verde Kids Gone Wild

Thomas-apalooza rolled into town again this weekend and with it the end of sanity as we know it. Not sure if it's those big googly eyes or that ear piercing "Toot Toot" or the sinister Sir Topham Hat, but something is turning Durango's perfectly normal toddlers into zombie-eyed, tattoo sporting creatures of darkness. If you don't believe me, just try to get one of them to leave the train station....scary stuff. Good luck if it reaches your town.

GoPro HERO Dog Cam!!!

Ever wonder what things are like from a doggie point-of-view? GoPro makes it all possible. Check it....

La Sportiva Sees Significant Growth in Mountain Running Catagory

For Spring 2008, La Sportiva has increased sales of Mountain Running product by 30-percent over Spring 2007. New product introductions like the Imogene and the Crosslite have made for huge success. Nice work!
Click to see La Sportiva's Mountain Running Website here.

GoPro and Primal Quest Prep for Video Contest at Full Speed

GoPro, along with donating Helmet HEROs to over 80+ teams competing in Primal Quest, is also hosting a "Be a Hero...GoPro" Primal Quest Video Contest. The winner will receive $1000 bucks and 4 complete GoPro camera bundles!! Check out more info here.

Steve Howe's Rescue Call from Denali

Backpacker.com reports on Steve Howe's false alarm thanks to his SPOT. Check it out here.

Ellsworth's Reputation Stands Strong for Top Athletes Competing in Primal Quest

Ellsworth continues to be the dominant choice for top adventure racers that will be competing in the Primal Quest Adventure Expedition Race from June 21-July 2.
Many of the female racers will be sporting the Ellsworth Project Pink bikes in support of Breast and Ovarian Cancer awareness.
Visit the Primal Quest website here.
Check out the Checkpoint Zero Primal Quest Blog here.

Illuminated Ice Cream Ball a Mix Between Disco Chic and Halloween Spooky

Talk about brand loyalty. This fan of the Play and Freeze Ice Cream Maker figured out a way to light up the ball and then videotaped it as she rolled it around the floor. Truthfully, I find it oddly captivating ~ though, recommendations for a soundtrack are welcome.

BELA at Whole Foods Market

Alpinist.com Claims that Race Sunglasses Are Built for Speed

Julbo receives 5-star rating from Alpinist.com for Race sunglasses!!

Giving kudos all around for their Zebra NXT Photocromatic lenses that adapt extremely fast to sun conditions right before you eyes. Also, for being the lightest, most dynamic glasses out there for speed sports.

Click to check out the review here.

Scaling the New York Times Building

As our friends at Base Camp Communications so eloquently pointed out, Verde has been spending a bit of time in NYC lately. In fact, two of our folks just returned from a very successful trip last week.

Also in NY last week, were two other folks - both of them decided to scale the NY Times Building. Too bad we weren't in a meeting with them at the time, because one of the climbers was wearing Miuras!

Let's see...

An athlete/activist scales NY Times Building; A fashion editor notices Muiras.

Isn't that kind of like being "sick" and "fabulous" at the same time?

Really struggling to find appropriate title for this one....any suggestions? Jetboiled Goats Milk.....YuuuuuuMY!

GoPro Donates Helmet HEROs to Bikes for Kids Utah 2008

Bike for Kids Utah was established in 2006 and their focus is to provide underprivileged kids with a positive education and effective life-skills learned through owning a bicycle.

Visit the Bike for Kids Utah website here.

Also, Bicycle Retailer and Industry News features article on the event and GoPro. Check it out here.

Switzerland Base Jump Filmed with GoPro DH3

Check out sick footage below....

Treehugger.com Gives Osprey BIG Green Hug

Treehugger.com on June 2 gives Osprey an incredible review! Warren McLaren spills the goods on Osprey's recycled packs, headquarters going 100% renewable with wind and hydro and beyond...

Check out the article here.

La Sportiva's Mountain Cup Jumps out of the Gates with the Rock2Rock

The La Sportiva Mountain Cup launched its 13-event series inaugural race in Ashville, N.C. on May 30 with The Rock2Rock 10K. The La Sportiva Mountain Cup is a new race series that spans across N. America.

Each race in the series is designed to be fun, fast, exciting and very spectator-friendly. The courses range from hill climbs to more hard-core mountain races to flat loops through the forest.

Check out the Mountain Cup website here to see how to sign up for some fun.

You Know You Read it in the Check-out Line: 66˚North Rocks Hollywood

I have a sneaking suspicion that the actual reader numbers of Us Magazine are a lot higher than the official circulation numbers. Who doesn't go to the dentist 10 minutes early just to catch up on the news? I mean, come on: it's Highlights (that oddly monochromatic kids rag) versus juicy gossip and glossy pages of beautiful people. And why is it that the check-out aisle copies are always a little dog-eared?

So, for those of you unwilling to admit your clandestine love for all things pop culture, I'll keep you up to speed. Check it:



Yes, that is Jake Gyllenhaal (with a certain Academy Award winner) sporting the 66˚North Glymur Jacket. Jake and Reese are pretty cute, but the Glymur is HOT!


All photos courtesy of US Magazine